Tourism in Norfolk and Suffolk generates £4 billion each year, and accounts for around 10.5% of total employment in Norfolk and Suffolk with 67,697 jobs in all.
We offer visitors an impressive choice of attractions and destinations, but there is potential to develop an even more compelling year-round offer. By creating a unified tourism brand for Norfolk and Suffolk which provides a reason to visit from January to December, we will attract more tourists, who will spend more money in the region.
Importantly, tourism businesses that open all year can provide permanent job opportunities to provide thousands of tourism workers with more economic stability.
Visit East Anglia has been established to implement a strategic, creative and unified approach to marketing the Suffolk and Norfolk tourism brands – ensuring that tourism businesses have a voice and a strong presence.
Working with experts and partners in the private sector, New Anglia LEP aims to cut through the red tape, and support real tourism business growth.
This year the Eastern Daily Press and East Anglian Daily Times, in association with Larking Gowen chartered accountants, conducted a tourism business survey to identify key industry trends. The results of this survey have been published and can be read here.
New Anglia Local Enterprise Partnership Cultural Board commissioned Creative Tourist Consults to assess the potential for cultural tourism in Norfolk and Suffolk. The Report is a growth plan, designed to identify what needs to be put in place to become a must-see cultural destination. The success of that long-term strategy will depend on a shared vision, a significant level of commitment from all partners, a realistic assessment of the current and potential cultural tourism offer, and crucially developing and embedding new ways of spanning both the cultural and tourism sectors, and across both counties. To read the Cultural Tourism Report click here.
CONTACT
For more information on Visit East Anglia contact: info@visiteastanglia.net
WEBSITE
Find out more at www.visiteastofengland.com
FACT
Tourism accounts for around 10.5% of total employment in Norfolk and Suffolk with 67,697 jobs in all.